how do you reinvent a luxury fashion brand seen as one that only caters to rich white men? blow it up, but keep the good.

amid the economic and cultural shifts that rocked society in 2020, we worked with harry rosen to modernize and diversify their approach while preserving their pride in craftsmanship. from connecting with a younger and digitally savvier audience to partnering with culture shifters like toronto raptors president masai ujiri, set the tone as a creative platform is launching a new era for this canadian icon. more to come.

strategy awards - brand refresh - silver