scammers have been posing online as the world-famous actor, keanu reeves. sounds hard to believe, but preying on the loneliness of older, single people has resulted in millions being stolen around the globe.
with a clientele made up entirely of retirees, HomeEquity Bank wanted to take real action. so we cast a deepfake keanu reeves to execute the world’s first mass break up.
results:
6 million views.
1 cease and desist.
0 regrets.