nutrl is simple by design. made of just vodka, soda and natural flavour, everything about the brand is minimal.

meanwhile toronto is complicated af.

we made thesee two worlds collide via ooh.

despite its storied history with rock ‘n’ roll, beer has never turned people into better guitar players. but what if …

cannes lions - shortlist

one show - merit x3, shortlist x5

clio music - bronze

marketing awards - gold, silver x2

epica - gold x3, silver

drum digital - gold

ad age small agency - gold

adweek experiential - winner

atomic awards - silver, bronze

media innovation - silver x3

ame awards - silver x2

shopper innovation - silver x3

immortal awards - shortlist

adc - shortlist x6

adcc - silver, bronze x3

in 2015, the city of edmonton (shortsightedly) voted 7-5 to retire its official slogan: city of champions. those three words still mean the world to edmontonians.

so, budweiser invited edmonton’s prodigal son, mark messier, to weigh in on the subject.

amid the pandemic, global scam artists targeted canadian seniors. so to protect HomeEquity Bank’s retired clientele from scammers, we developed a masterclass to teach them the very scams they were being targeted with.

the teacher was none other than history’s most notorious conman, frank abagnale, whose true crime story was told in leonardo dicaprio’s hit film catch me if you can.

ad age small agency - gold

one show - merit, shortlist x5

adc awards - shortlist

clios - shortlist

lbbo immortal awards - shortlist

adcc - bronze

muse awards - gold

strategy awards - silver

atomic awards - silver

caples awards - bronze

ny festival - shortlist

drum digital awards - gold

shopper innovation - gold / silver

applied arts - winner x3

how do you vault a new sore throat product to the top of its category in just one season?

overthrow standard cold & flu rituals.

clio health - bronze

AME awards - silver

strategy awards - bronze

shopper innovation - bronze x2

scammers have been posing online as the world-famous actor, keanu reeves. sounds hard to believe, but preying on the loneliness of older, single people has resulted in millions being stolen around the globe.

with a clientele made up entirely of retirees, HomeEquity Bank wanted to take real action. so we cast a deepfake keanu reeves to execute the world’s first mass break up.

results:

6 million views.

1 cease and desist.

0 regrets.

The new Subaru BRZ is undeniably scorching. But, in 2022, category-wide shipping delays meant there were no BRZs on the lot for drivers to test drive. So, we bottled the feeling of the new BRZ in a blazing hot sauce and invited consumers to take a taste drive.

Results: BRZ pre-orders shot up by 113%

most car advertising takes the trodden path. this short sci-fi film spotlighting the 2023 subaru outback goes much, much further.

directed and taken to the nth degree by wes walker and co.

Inspired by a rock ‘n’ roll phenomenon, we crafted SingleCut’s BIG IN JAPAN IPA - the world’s first Spotify-enabled beer.

adc awards - bronze

clio music - silver

one show - merit x2 / shortlist x5

SXSW - finalist

applied arts - winner x3

epica awards - silver

canadian marketing awards - gold

adcc - silver x2

atomic awards - bronze

muse awards - platinum / gold

AME awards - gold

shorty awards - gold x2

directory issue 54 - winner

shopper innovation - bronze

marketing awards - bronze x5

why tf would a skincare brand promote female masturbation? turns out self-love is both self-care and skincare.

role: creative direction

clio health - silver

london international awards - bronze

cma - gold

muse design - gold

shopper innovation awards - gold

shopper innovation awards - silver x 2

atomic awards - silver

epica awards - silver

caples - bronze

how do you reinvent a luxury fashion brand seen as one that only caters to rich white men? blow it up, but keep the good.

amid the economic and cultural shifts that rocked society in 2020, we worked with harry rosen to modernize and diversify their approach while preserving their pride in craftsmanship. from connecting with a younger and digitally savvier audience to partnering with culture shifters like toronto raptors president masai ujiri, set the tone as a creative platform is launching a new era for this canadian icon. more to come.

strategy awards - brand refresh - silver

this cautionary tale for questchat opened north america's busiest chatline up to even more members and grossed people out around the globe.  

to sell fast internet, we sold a particular major telco on dark humour. that alone may just be the apex of my career. should probably quit.

the challenge: drive online registration for the home depot's free DIY workshops.

the result: gold / a trip to cannes

even professional nikon shooters have let the perfect shot slip through their fingers from time time time. so we recreated some of their most notable missed shots to inspire amateur photographers to keep shooting.

to introduce the dos equis brand to canada, we partnered with vice and gave canadians a chance to exchange their regular 9 to 5s for some of the world’s most interesting jobs.

created for canada and adapted for australia, this h&r block campaign made millions of tax filers think twice about what they could be missing. 

adcc - film - merit